Chile's PengWine Embraces Wine 2.0


November 09, 2007



November 9, 2007 – Kirkland, Wash. – Another new wine? Yes, but this one is from Chile and its being launched like no other. At the forefront of the Chilean Wine 2.0 revolution, the PengWine website features a video, blog, RSS feeds, and English/Spanish versions. Beginning November 14, 2007, consumers in select U.S. states will be able purchase PengWine direct online. The new bilingual website is the first of its kind and is designed to bring wine cultures together.   
The launch initiative will include the latest features of Web 2.0 that allow consumers to interact with one another and the wine team. Consumers can experience the romance of the wine by viewing a “PengWine Affair”, a two-part video story that portrays the fun, passionate side of PengWine. The company is collaborating with Wine 2.0 leaders Inertia Beverage Group and The Wine Spies as well as independent wine bloggers around the world.
PengWine is produced in small batches in Chile’s renowned Maipo Valley. Each of the uniquely blended wines is named after a different penguin native to South America. The current release includes:
 
  • 2005 Magellan - a Chardonnay with barely a hint of oak
  • 2003 Rockhopper - a Cabernet Sauvignon blended with Carménère
  • 2003 Gentoo - a Cabernet Sauvignon blended with a full body Shiraz
  • 2003 Humboldt - a Cabernet Sauvignon with a touch of Petit Verdot and Cabernet Franc
 
Chris Milliken and Max Eyzaguirre, founders of PengWine are excited to partner with Inertia Beverage Group, in being the first to bring Chilean wine through Wine 2.0 channels. “Our goal is to produce unique, quality blends which can be enjoyed today or cellared for a few years,” said the partners. “With Wine 2.0 we have a new way to share not just the wine, but the story and our excitement about the new vintage.”
 
The web experience aims to educate and inform the novice and wine enthusiast alike on the qualities of Chilean wines and interact directly with the wine team like has never been possible before.
 
###
 
About PengWine
PengWine was started as a partnership between two friends and wine lovers from opposite ends of the world as the primary product line for Commercial Windmill Enterprises. Chris Milliken is an Ohio native who learned to love good wine as a chef. He studied at the Australian Sommelier Association and then went on to work for the Melbourne Wine Society. Max Eyzaguirre, a Chilean who spent many years tasting wines in California studied at The London Wine and Spirit Education Trust earning his Advanced Degree in Wine and Spirits. PengWine is imported by J. Pappademas Wines, Mill Valley, CA. Visit www.pengwine.com for more information, photos, video and more. 
 
About Inertia Beverage Group
Inertia Beverage Group, based in Napa, California, is the premier provider of web-based technology used by wineries to manage direct sales and marketing. Inertia’s REthink EngineTM technology enables direct sales and marketing efforts for over 350 wine brands, providing an integrated platform to easily manage all aspects of direct sales to both consumers and the trade. The REthink Engine platform provides wineries with tools to handle compliance, allocations, customer data, wine clubs, e-mail marketing and web content management, in an always-accessible online environment. More infor-mation about Inertia Beverage Group is available at www.inertiabev.com.
 
About Wine Spies
The Wine Spies is an online retailer that features one high-quality wine each day in a quantity-limited 24-hour sale. The company has a standing corporate charter to donate funds to charitable causes across the United States.


« Back